INDUSTRY & BLOG
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A Case Study: Long-Term Benefits of Using Partner Agency to Improve Hotel Direct Booking
This article will be useful for you if you are running your business or involved in the e-commerce industry. Or if you are running an online retail or service business, this article can give you more understanding on how to
July 12, 2022
MEASURING ROAS IN E-COMMERCE BUSINESS
If you are in e-commerce business e.g. online retail store, hotel, airline booking, etc, I believe that you are already familiar with “ROAS” (Return On Ad Spend) as a mean of measuring the performance of your campaigns. ROAS tells you
July 12, 2022
PROGRAMMATIC: THE TIP OF THE WHOLE PRECISION PERFORMANCE MARKETING ICEBERG
Ten years ago or so we would just think to ourselves, “WHERE do I want to put my ads? A heavily populated place, perhaps? It must be expensive though but worth a shot. I mean, millions of people are going
July 7, 2022